Tara McCartney

Brand Identity, Website & Communication Design for a psychotherapy, counselling and life-coaching practice.

A calm and professional visual identity designed to communicate empathy, credibility and personal support across digital, print and presentation platforms.

Client
Tara McCartney
Location
Ireland
Industry
Psychotherapy, Counselling and life-coaching
Services
Brand Identity, Website, Print & Presentation Design
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About Project

Tara McCartney required a reassuring and professional brand presence that reflected her empathetic approach to psychotherapy, counselling and life coaching. The identity needed to feel calm, trustworthy and welcoming for clients across the UK, India and online consultations.

Project Brief

The project included logo design, colour palette, website development, stationery, informational flyers and presentation design. A consistent visual system was created using soft blue, lavender and deep purple to communicate emotional safety, clarity and professional credibility.

A CONSISTENT BRAND EXPERIENCE

The identity was applied consistently across the website, business stationery, promotional flyers, workshop materials and educational presentations.

The identity was applied consistently across the website, business stationery, promotional flyers, workshop materials and educational presentations.
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I have been engaging Naincy for more than 8 years and have also recommended her to many friends and colleagues. Naincy has been doing all manner of graphic design for me (flyers, logos, brochures, stationary, presentations and so on) as well as website design over several websites. I trust Naincy completely. She is prompt, proactive, creative, accurate and incredibly likeable and polite. She has never once disappointed me or let me down. She has come to know my expectations and style over projects and often is ahead of the curve in delivering to me what I require. It’s not easy to find such a designer as Naincy – who listens, implements and engages with such professionalism and understanding.

Tara McCartney
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